What it is
The ‘promotional mix’ is a term used to describe the set of tools that a business can use to communicate effectively the benefits of its products or services to its customers.
The promotional mix includes the following tools –
The ‘promotional mix’ is a term used to describe the set of tools that a business can use to communicate effectively the benefits of its products or services to its customers.
The promotional mix includes the following tools –
-
advertising
-
public relations
-
sales promotion
-
direct marketing
-
personal selling
Read the following article:
promotionalmix.pdf
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