Apple Product Life Cycles

Apple Product Life Cycles, the iPad, the iPhone and the iPad

 

The markets may have been disappointed with iPad sales in the final quarter of the year as sales fell back to 14 million units from the 17 million recorded in the third quarter but is this such a disappointment? For the year as a whole sales increased by 80% from 32.4 million to 58.3 million units.
The iPad has achieved cumulative sales of just under 100 million units in the first three years since launch. Compare this with the iPod with sales of just under 6 million in the first 1000 days and the iPhone’s 34 million units over a similar period, a quarter sales slow down is a minor setback. The launch of the iPad has been remarkable despite supply side constraints.

Interested in apple from the ipod to ipad then view the folliwng casestudy:
Apple Corporate Strategy Case Study